I thought I’d share a view of how my first free VR app is doing as its now been out for a year and a half since November 2014. It was my first dabble with Unity and virtual reality and whilst trying to make a fully playable game and get it out there I was also interested to see how a VR game would fair in the AppStore and PlayStore with no marketing.
I was also interested to see how it would fair over time as the number of VR apps in the stores increase, whilst at the same time the number of headsets in the consumer market is also increasing. I’ve updated the app once in April 2015 after an iOS update broke the menu system but other than that have just left it be.
The app is SpaceSliderVR, a simple game where tilting your head left and right guides you down a slope whilst collect gems and not falling off!
Generally the downloads on the AppStore are way higher than the PlayStore, although there is a chance people are downloading the android app from other locations.. I like to think anyway!
I’ve taken screenshots from the sales and trends.. they’re a bit blurry when resized on this page, but click on them to see the fullscreen view.
So with iOS we’re ticking along between 50 and 100 downloads generally for the first 6 months. There’s a Christmas spike to 250 as people are getting headsets I suppose. Or is there a general trend for AppStore downloads to increase at that time? I’d be interested to find out.
End of April I updated the app and get a small spike there, at which point the downloads drop to between 50 and 100. The only thing I can attribute that to is that the reviews and ratings I had were then lost from the app page as it didn’t have enough ratings on the new version to appear.
End of 2015 and 2016 to date, we’re still generally cruising around the 50-100 mark, which surprised me a little because there’s so many other VR apps on the store now but I suppose the increase in headsets sales were also keeping that buoyant. The first 4 months of 2016 were generally slightly higher than the end of 2015, maybe its due to increase in Christmas sales from 2016. Considering the general daily downloads are pretty much the same as the year before, the Christmas spike is double to 500 downloads on the previous year which is a surprise. From April there’s been a bit of a drop and we’re now around the 40-70 mark a day.
This view is way more depressing! I could only find a way of getting a lifetime graph here, but you’ll get the idea. The first few months, the downloads were between 20 and 40 a day. Interestingly there’s no Christmas spike from the PlayStore in 2015. The app update in April provides the biggest spike to 127 and then the rest of the year we’re between 2 and 10 per day, there’s a bit of an increase between July and September and then back down again. There’s way more of a spike at the end of the year this time, but more around the 30th December and beginning of Jan. It seems iPhone owners will download immediately on Christmas day, where as android owners like to wait it out a bit!
So the total count to date is 30K downloads on the AppStore and 5.5K on the PlayStore. There’s a lot of assumptions I’ve made, but there does seem to be a general trend of more downloads around the holiday seasons. I suppose the advantage of developing for the VR platform is that it’s so hardware dependant; meaning holiday season gifts and new devices being released will always affect our downloads.
I’d be really interested to find if other people are seeing the same trends with their free and paid apps if people are willing to share. There may be a site out there already sharing peoples download trends, if so please let me know I’d love to check it out.